You are looking in the quarterly stories. Revenue projections are sturdy. Your revenue staff is firing on all cylinders. The market is ripe for disruption. Then, the CIO walks in.   You request, "How immediately can we launch a different, personalized client loyalty application? Our competitors are getting floor."   https://offshoringoutsourcing80234.webbuzzfeed.com/40003148/your-most-important-aggressive-edge-is-hiding-within-your-server-room