Shopping for glasses online looks futuristic now thanks to AR tech. Instead of guessing how a frame might look, you can see it live, virtually placed on your face. This is done with augmented reality, blending digital frames with your real-time video. The question is: does this innovation actually move the needle for eyewear e-commerce brands? https://varai.com/blog/does-augmented-reality-helps-eyewear-e-commerce/