Understanding keyword match types is crucial for smarter Amazon PPC marketing, as it allows sellers to control how and when their ads appear to potential buyers. Amazon offers three primary match types—broad, phrase, and exact—each serving a different purpose in targeting customer searches. Broad match helps capture a wide audience by showing ads for related search terms, while phrase... https://www.brandscapeventures.com/blog/amazon-ppc-keyword-match-types-uk