It's important to know where you stand the particular market the your competitors are doing and exactly how to apply this to your business line of attack.
But, by the time you are growing serious, you should have found a fashionable Buyer's Agent of residence to aid you. https://www.digitaljournal.com/pr/news/press-advantage/freshbi-provides-power-bi-apps-for-businesses-looking-to-visualize-their-data