One of several facets to a brand's identification is self-picture: How one brand-customer portrays their great self – how they would like to appear and behave; whatever they aspire to – brands can focus on their messaging appropriately and make the brand's aspirations reflect theirs. Based on Kapferer (2004), https://official47680.targetblogs.com/28260531/considerations-to-know-about-portable-mosquito-zapper